Seller’s burden
Legal responsibility is now with the seller – ‘buyer beware’ is gone. Every marketing message, sales spiel, negotiating point and even unstated expectation pose a risk. Marketing, packaging, branding and sales trigger vast numbers of complaints and claims every year, prompting heavy regulator action. Good intentions and a perfect record are irrelevant and the law has complete access to emails and databases.
The need
Breaching consumer law is a sure way to damage the business name and the bottom line. This area is one of the most heavily litigated in law. Financial penalties are very high and lost revenue and lasting brand damage are even bigger threats. Better Business is designed to drive issue recognition and risk resolution across all teams negotiating, contracting or representing their organisations.
